Overture
or now known as Yahoo because of Yahoo , the acquisition of AOS , is
the original inventor of the use of the P4P or Pay for Performance . Overture
saw that the internet was fast becoming the easiest and most convenient
way to shop , and advertising will hit at an all time high because of
the many businesses in the arena .
To get someone to go to a site than others , we should be very visible . Providing
ads that could direct potential consumers and costumers to their site
would allow them to have an increase in traffic and sales . Yahoo
provides a service that can put a site or company , AOS ad in their
sites that can be shown when certain keywords are inputted .
Yahoo offers a chance for any company to increase their traffic by using their services . With
more and more people aware of your site , there will be more traffic
and visitors to your site given the chance to view your pages as well as
their products . Even
with a small percentage of successful sales , with a high traffic
volume this could be a substantial figure for your company .
Getting a consistent substantial flow of website visitors is every company's goal mark . Many
methods are devised and utilized to ensure that there will be more
people to boost the sales and to be aware of the existence of a product
or services. Website visitors are potentially the life blood of internet based business .
Yahoo / Overture utilizes the same principle as Google's Adwords . In
fact , they are very similar to each other using keywords and search
keywords and phrases to determine which ads to show per search . When someone types in a keyword or keyword phrase to search for something , the search engine results page . Then
, on the right side of the page , you will see selected ads that have
paid for their ads to be viewed with certain keywords and keyword
phrases searched .
For example , you run a site for auto parts retail / wholesale . You choose keywords that can encourage or trigger your ads will be shown in the page when a keyword is searched . When a search engine user types in Honda Accord , your ad may come up if you have designated that as one of your keywords . You don , Äôt have to fully optimize your site with search engine optimization methods and techniques .
While
some work hard to make their site one of the high ranking sites per
keyword search , you have the opportunity to be at the top of the list
or at least in the first page of a search result increasing your chance
to click . With that , you drive traffic and website visitors to your site a lot faster .
You have to pony up some cash when using this service though . There are different ways Yahoo / Overture will charge you . This may be the number of keywords or keyword phrases your ad uses or in the many times your ad is clicked . Others
offer many other services like having your ad show up not only in the
search engine pages but also with some third party sites .
Third party sites support ads that have the same theme or niche as them . With more areas your ad is shown , you increase the chances of people knowing about your site or product . With more visitors to boost sales of your site which makes your investment with your ads a wise one.
With
so many competitions in the internet based businesses , it is necessary
to take a huge leap forward from the pack by advertising . Yahoo / Overture will be a great place to start . Many have utilized their services and have reaped the benefits of this decision . Is PM a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit .
It
takes money to make money , while there are some methods that are
basically low cost or free , with a marketing service such as what Yahoo
/ Overture offers will provide results faster and on a larger scale . Many companies have learned the hard way , Don , AOT will have them .